For years, Aussie dogs (and their humans) looked forward to the familiar purple Waggly boxes arriving on their doorstep. Packed with toys, treats and plenty of love, Waggly became more than just a dog box — it became part of many family routines and a reason for tails to wag across Australia.
When Waggly closed its doors, many of us felt that something special had been lost. But here’s the good news: the joy didn’t end there. 🐾
At Happy Paws Pack, we’re proud to carry forward the heart, spirit and legacy of Waggly while creating something new, fresh and even more tailored to every kind of pup.
💜 Our Waggly Roots
For over seven years, I (Dayleen) worked with Waggly as Operations Manager. I was deeply involved in planning the boxes, designing toys, selecting treats and making sure every delivery was packed with excitement.
More importantly, I had the privilege of seeing firsthand just how much happiness those purple boxes brought to dogs and families across Australia.
When Waggly’s e-commerce side closed, I knew this wasn’t the end of the story. Too many wagging tails (and too many loyal customers!) were waiting for their next surprise box.
🐶 The Birth of Happy Paws Pack
That’s when Happy Paws Pack was born.
Using everything I learned from my Waggly years — along with the same love, care and attention to detail — I created a new home for Australia’s dogs.
We’ve kept what customers loved about Waggly:
🎁 Exciting themed dog boxes
🐾 High-quality, safe toys
🍖 Aussie-made natural treats
🚚 Free shipping on our prepaid dog box options
But we’ve also added more:
• Multiple dog box styles (Toy & Treat Boxes, Toy-Only, Treat-Only, Power Chewer and Puppy packs)
• A full online shop where you can top up with toys, treats, collars, beds and more
• Eco-friendly packaging by reusing Waggly boxes to reduce waste
• Personalised care — every order packed with love, from our pack to yours
If you'd like to learn more about our story and values, you can also visit our About Happy Paws Pack page.
🌟 More Than Just Boxes
Happy Paws Pack isn’t just about sending out products. It’s about being part of a community of dog lovers who believe every wag, squeak and cuddle makes life brighter.
We’re here to:
• Help new puppy parents find the right toys for teething
• Keep active dogs enriched and challenged
• Give power chewers toys that last longer
• Share Aussie-made treats with dogs who deserve the best
Just like Waggly, we’re here to keep tails wagging — now with even more variety and options for every type of dog.
💌 From Our Pack to Yours
Starting Happy Paws Pack has been about more than running a business. It’s about carrying forward the love, joy and squeaks that made Waggly so special.
We’re incredibly grateful to every past Waggly customer who has joined us, and to every new dog parent discovering us for the first time.
The journey continues — brighter, bolder and more tail-wagging than ever.
✨ Whether you choose one of our curated dog boxes or explore our shop for toys and treats, you’re helping us continue the story.
👉 Explore Happy Paws Pack and be part of the journey — from Waggly to Happy Paws Pack.
