For years, Aussie dogs (and their humans) looked forward to the familiar purple Waggly boxes arriving on their doorstep each month. Packed with toys, treats, and love, Waggly became more than just a subscription box — it was a part of countless family routines and a reason for tails to wag all over Australia.
When Waggly closed its doors, many of us felt that something special had been lost. But here’s the good news: the joy didn’t end there. 🐾
At Happy Paws Pack, we’re proud to carry forward the heart, spirit, and legacy of Waggly — while creating something new, fresh, and even more tailored to every kind of pup.
💜 Our Waggly Roots
For over seven years, I (Dayleen) worked with Waggly as Operations Manager. I was deeply involved in planning the boxes, designing toys, choosing treats, and making sure every delivery was full of joy. More importantly, I had the privilege of seeing firsthand just how much happiness those purple boxes brought to dogs and families across Australia.
When Waggly’s e-commerce side closed, I knew this wasn’t the end of the story. Too many wagging tails (and too many loyal customers!) were waiting for their next surprise box.
🐶 The Birth of Happy Paws Pack
That’s when Happy Paws Pack was born. Using everything I learned from my Waggly years — along with the same love, care, and attention to detail — I built a new home for Australia’s dogs.
We’ve kept what customers loved about Waggly:
🎁 Exciting themed boxes
🐾 High-quality, safe toys
🍖 Aussie-made natural treats
🚚 Free shipping on subscriptions
But we’ve also added more:
Multiple subscription options (Toy & Treat Boxes, Toy-Only, Treat-Only, Power Chewer, Puppy Packs)
A full online shop where you can top up with toys, treats, collars, beds, and more
Eco-friendly packaging by reusing Waggly boxes to reduce waste
Personalised care — every order packed with love, from our pack to yours
🌟 More Than Just Boxes
Happy Paws Pack isn’t just about sending out products. It’s about being part of a community of dog lovers who believe every wag, squeak, and cuddle makes life brighter.
We’re here to:
Help new puppy parents find the right toys for teething.
Keep active dogs enriched and challenged.
Give power chewers toys they can’t destroy in seconds.
Share Aussie-made, nutritious treats with dogs who deserve the best.
And just like Waggly, we’re here to keep tails wagging — only now, with even more variety and options for every kind of dog.
💌 From Our Pack to Yours
Starting Happy Paws Pack has been about more than running a business — it’s about carrying forward the love, joy, and squeaks that made Waggly so special. We’re so grateful to every past Waggly customer who has joined us, and to every new dog parent discovering us for the first time.
The journey continues — and it’s brighter, bolder, and more tail-wagging than ever.
✨ Whether you subscribe to a monthly Pack or browse our Shop for toys and treats, you’re helping us continue this journey.
👉 Explore Happy Paws Pack today and be part of the story — from Waggly to Happy Paws Pack.